Can You Over-Do SEO?
Unfortunately, many people’s idea of good SEO is filling a page of content with keywords. While keywords are essential in order for search engines to determine what your website is about, today it’s more important than ever to include original, informative content that your readers will find valuable. How many times have you visited a website that was obviously overdone with keywords to the point that the content was almost unreadable?
Today, this is known as “keyword spamming,” and the search engines may penalize website owners by way of dropping rank in the search results. Besides, visitors aren’t going to hang around on a “keyword stuffed” site for long, so what’s the point?
Many web masters (or their SEO firms) seem to be tunnel-visioned when it comes to SEO. If a little SEO is good, then more has got to be better, right? Not necessarily. Search engines – in particular Google – now have the ability to analyze your website, although you may not even know it.
Google can analyze how long a visitor stays on your website, the pages they visit, and more. They are now using this information to rank websites, along with proper optimization.
What does this mean for you? That your website should be inviting and informative for your visitor. Search engines are now trending toward favoring websites that offer an exceptional user experience.
While it is true that keyword density is used to rank websites, the surrounding text is just as important. Your content should offer an overall context that lets search engines know what your site is about, which may include LSI (or Latent Symantec Indexing). What’s that?
LSI is simply a method of letting search engines know what your site is about by using other terms around your primary keywords that help them send the “right” kind of visitors to your site. For example, “plates” may be one of your most important keywords, but are you talking about dinner plates or license plates?
Not only is it important to offer great content because that’s what search engines want, you’ll likely achieve higher rankings naturally – because other sites like to link to those that offer quality content. Think about it for a moment. If you were to do a search for a particular topic and visited two websites, one that was “stuffed” with keywords but offered little value, and one that answered your questions and compelled you to keep reading, which would you prefer? Pretty obvious, isn’t it?
Ideally, your content should be well-balanced. While you want to optimize with your chosen key terms and phrases, you never want to over-do it. SEO isn’t just about keywords. It’s about creating original, valuable content that mingles all of the elements together in just the right mix.