Web Content Writing Tips
Try these web content writing tips to improve the SEO and readability of your web pages and blog posts. Keep in mind that you only have a few seconds to get someone’s attention in an online written piece before they click away. And remember that, much like a newspaper, most people scan content first before reading in-depth.
Here are some tips to follow when writing for the web:
Keep to one topic/focus per page, blog post, or article.
Perform basic keyword research to determine good long tail keywords for your content.
Always have an optimized heading for your content. For web pages, this is the H1 tag.
Use normal reading language following proper grammar and spelling.
Don’t stuff too many keywords into your writing. Content should be written for readers and not for search engines.
Use subheadings to separate sections of your content. Don’t just use bold, larger fonts. Instead use the HTML H2, H3 tags.
Instead of just listing comma separated items in a paragraph, use a bullet or numbered list.
Cross-link to other pages on your website where appropriate. Don’t stuff links on the page. Instead link once from your text to another page when it makes sense.
As a rule of thumb, most SEO experts recommend using 300 or more words per web page or article. However, there is much debate about this. If you are writing an informational article, then you may have 1,000 words or more. A contact page, may be 50 words or so. The number of words should make sense for the topic of your page or article.
Specify optimized title tags and unique meta descriptions for every page.
Give your page a meaningful URL or file name that relates to your focus keyword.
Choosing Web Content Keywords
How to define a list of web content keywords for your web page, blog post, or landing page
In my article on web content writing tips, I mentioned keeping to one topic per online content piece you write. Once you have an idea what you are writing about, it pays to take some time choosing some web content keywords for SEO.
Instead of pulling these keyword phrases out of thin air, use these keyword optimization tips:
Jot down four or five phrases that you want to rank for. The phrases should be specific and not broad. For example, you may want to write about back pain. That’s a very broad focus keyword that would have a lot of competition. Better choices might be “exercises for back pain relief” or “causes of back pain” or “reducing back pain with massage”. These longer keyword phrases are often called long tail keywords.
Type your ideas into Google’s search box and see what suggestions appear in the drop down list. Identify a few suggestions that make sense for your content.
Use a keyword analysis tool to further hone your keyword phrases. Google’s Keyword Planner is one free option. You’ll want phrases that includes words that people search for and that have lower competition.
If you are writing about one of your services or products, consider adding geographic or demographic terms to your keyword phrases. For example, you may want to use back pain relief in Chicago or back exercises for golfers.
Remember that the phrases you choose will be used in your writing. So, they shouldn’t be forced or unnatural.