Web Marketing Strategies – You Need Something to Sell


It may seem apparent that you need something to sell in order to be successful as an Internet marketer, but it is surprising how many people call themselves that, have been in the game for a year or more, and have yet to put their first product on-line. There are several reasons for this, which might include:

Being unsure what, exactly, to sell

Having the “Bright Shiny Object” syndrome – jumping from one idea to the next without ever bringing anything to conclusion
Being overwhelmed by the technical aspects of anything to do with the web…
Being surprised that there is work involved and..
A mental block against moving forward..
These are all very understandable obstacles and if you have one or more of them, you are in very good company. However, all of them can be overcome.

Deciding What to Sell

There is a technique that marketer Pat O’Bryan recommends that can help you overcome this hurdle fairly easily. Briefly, the technique is to take a piece of paper and draw a line down the middle of it. On one side, write down all the subjects you are knowledgeable about. On the other side, make a similar list of things you are passionate about. Things that turn up in both columns are a great place to start. Once you have a few of those, knock around the Internet seeing what other people are talking about in those arenas, what problems they are having and what products they are buying.

The easiest way to sell a product is to find a problem that several people have, then finding (or creating) a solution for it. Doing the above exercise will bring you a long way toward finding a powerful problem to solve. Then create a solution and sell that, or find someone who has already solved it well, become their affiliate and sell their solution.

Bright Shiny Object Syndrome

This is an issue for any creative person. One of the easiest ways to deal with it is to limit yourself to only pursuing one or two projects at any given time, and having a file on your computer where you put all the other great new ideas you have found or come up with. Having them in one place will keep them alive, and once one of your projects nears completion you can go back to that list to find the next one to attack. This does take a little discipline, but once you get the hang of it, you will be surprised at how much you can accomplish.

All That Tech Stuff

This can be the most daunting obstacle, but there are several ways to either overcome it or simply get around it. Overcoming it can be as simple as finding a step-by-step instruction guide for any tech aspect you come across. There are many available on the Internet for everything you will ever need to know. The other is getting someone else to do the tech stuff for you. This is called “Outsourcing” and can cost a little more, but can be very effective. Again, there are many places online where you can find information about outsourcing.

It’s Too Much Work

Anyone who tells you that Internet marketing doesn’t take any work is simply trying to sell you something. Yes, it takes work. At the beginning, it can take more work than any job you might think of. However, it really doesn’t have to be hard work and once you have done it once, you have begun to master it. Then, once you have done it two or three times, it becomes second nature.

The Mental Block

This is probably the hardest obstacle to overcome. There are whole industries dedicated to simply assisting you in confronting and breaking through the inner stuff that holds you back. One very effective thing you can do, though, is give yourself permission to have those blocks. What most of us do is resist them, try to fight them or even pretend they don’t exist. The more you push back against something, though, the stronger it will get. By giving yourself permission to have your blocks and stops and not judging them, you can just let them be there and move forward anyway. When one comes up, notice it, smile and tell yourself, yup, there it is again, then get back to work.

You are an Internet marketer. That means you market stuff on the Internet. It means having something to sell and someone to sell it to. Now go find a problem to solve, then go sell the solution!