Strikeout on Qualifying: Why Network Marketers Fail


What often comes to mind when we hear failing network marketers respond with, “I ran out of potential prospects for my business. What do I do now?”

Well – Who is your market and who are you qualifying? If you’re not doing any of this, then you’re putting the carriage before the horse.

It’s not going to go very far.

Qualifying, one of the critical steps in determining if the person you are working with is the right person to proceed with, is often misunderstood.

Qualifying a prospect could be looked at as are they worth of my time. While others may look at as do they have what is required. Or, is this something they can see themselves doing?

Which one is the correct approach?

Qualifying: Why Network Marketers Fail
Qualifying is all of these and some. You’ve heard or probably have used with your prospect, “Let’s see if it’s a fit.”

What this means is, do they qualify for who we are looking for and is it something they would be interested in. Let’s face it though, even if you generated your own prospect list, if you’re not accurately qualifying them, then there won’t ever be a fit.

Today’s technology has made this process easier then ever. We have great tools to assist us, like auto-responders, email, websites, social media, etc. But remember, technology is only an ehancement to the process. This is why it’s important to stick to the core principles.

We discussed this in our previous post here.

Recently I was working with a qualified prospect. By qualified I mean, they opted in to receive more info about working from home, they had a strong enough why, they contacted me, and they were in a desperate need of change for them and their family.

As we were going through the interview, we identified their strengths, interests, goals and needs. However, what I failed to do was to revert back to those and because I didn’t do this I found myself striking out with them.

Had I specifically reminded them of their strengths, interests, goals and needs, they would have found themselves qualifying themselves. This is obviously my goal for everyone because let’s be real here, if they don’t see themselves doing this, then they aren’t going to do it.

That’s the way that it is.

But, when we remind our prospects through what I call the “confirmation qualification process“, we set them up for preparing for success. When they are convinced and you see there is a match, those prospects are the ones who are more likely to succeed.

Network maketers fail when they don’t put their prospect through this process. Sure, it’s not the end of the world, but if you want to have success in your team then you want to be the one who is setting a good example by showing others how easily it is to do what you do.

If you want to learn about the process I follow to successfully qualify a prospect, contact us here and I will share with you the formula we use in our team.

Now, do you have a pressing question about qualifying you would like us to answer? If so, let us know by commenting below.