It has surely not escaped your notice that smartphones are everywhere today. As you may know from personal experience, people are doing a lot more than chatting and surfing on their phones and tablets. They are finding products and services and spending money, too. You definitely want to make it easy for them to find your products and spend their money with you!
The first thing you need to keep in mind when you optimize your mobile site is that the game does not change too dramatically just because the display screen has gotten smaller. You should use all the SEO tactics that have been successful for you on your main site. Target the same keywords and include them in your content. Generate the same kind of backlinks; just remember that you want to get attention from other mobile sites for maximum effect.
There are a few structural choices you can make when you build your mobile site that will make it easier to optimize. XHTML is preferable to ordinary HTML for mobile sites, for example. Because XHTML is a stricter language, it is more suitable for the straightforward, low-bandwidth operations of mobile web browsing. Mobile search spiders deal with XHTML sites much better than they do with plain HTML ones. Speaking of bandwidth, you want to go easy on the bandwidth of your mobile visitors. Put only the most important content on your mobile site, and be very frugal with multimedia content.
You should do everything you can to make your mobile site easy to use for your visitors. You need to familiarize yourself with the mobile browsing experience if you have not already done so. Screens are small and no one likes doing a lot of scrolling on their phone or tablet. You should format your site with these constraints in mind. Keep everything compact, and make sure that the most valuable content on your site pops up front and center when visitors arrive. You will find that there are several mobile browser emulators that will allow you to view your site the way your visitors will. These make extremely effective tools for testing your site before you launch it.
Once your mobile site is up and running, you need to take some special steps to make sure that it performs well in mobile searches. The world of mobile search engines is not that different from the main Internet, but you will find that there are some new players on the field. Many companies have specialized in mobile searching and developed strong shares of that market. You need to research these mobile-only search engines and make sure that you register your site with them.
Finally, if you intend to sell products to your customers directly through your mobile site, you need to make sure you set up the proper mCommerce features.
mCommerce, as you can guess, stands for “mobile commerce.” Your shopping cart page should be set up to work with the specialized needs of mobile purchases. If you research this aspect of your mobile site a bit, you may find opportunities to offer interesting new services, such as location-based discounts, to your customers.
Embracing the latest and greatest evolutions of technology has always been important for doing business on the Internet. You need not hesitate to make the leap into the mobile online world, and if you apply yourself with dedication, you can build a mobile site that helps bring in new customers just like your main website does.