Few aspects of good SEO are as important as quality content. Unfortunately, most newcomers to the internet marketing world think of quality content as text that is stuffed with keywords. While keywords are an essential aspect of SEO, overuse is a good way to get penalized in the way of lower rankings, or banned altogether from the listings. Many new marketers are so excited to get a website up quickly and as cheaply as possible, that they resort to text – any text, as long as it is loaded with keywords, never giving thought to the importance of quality content.
Today, Google places a great deal of value on good content that offers value to the reader. In fact, unique, high quality content is fast becoming a priority over text that is primarily written to optimize the page for keywords.
What is quality content, really?
Simply put, it provides information that the reader finds useful or of value. The content could be news-related, how-to information, or anything that captures the reader’s attention, leaving him or her more informed than before reading the content.
For years, the saying “content is King” has been popular as it applies online; this is just as true today as it was a decade ago. Considering the fact that the entire internet is made up of content, it’s easy to see why today, quality is becoming more important than ever as search engines strive to deliver the most relevant, useful information to searchers.
When you think about it, quality content just makes good sense for a marketer, even if it may be a bit more difficult to write. The word “marketing” means to offer a product or service that would be beneficial in some way to your target audience. In order to convince or persuade your visitor to buy, the content must be enticing, persuasive, a type of “warm up” to the sell.
Content that is simply stuffed with keywords will not be effective in marketing your product, as visitors will leave quickly when they find nothing of value on your site. Quality content, in essence, can literally take some of the other aspects of marketing out of your hands, as other websites, blogs, and members of forums may link to your great content, effectively marketing your website for you. All because of great content.
While it’s easy to zero in on keywords, this is not the only thing that matters when you want to achieve success as a marketer online. There are many aspects of effective SEO, but quality content is hard to beat both in terms of search engine ranking, increased sales/leads and higher conversion rates. No, internet marketing is not easy, and is in fact a balancing act.
That being said, while keywords are important, it’s quality content that will help you beat the odds every time, so that your internet marketing career soars to the highest possible level of success.