Don’t forget to create search engine friendly web page URLs when writing website content.
Each web page has a unique URL or filename on a website. You can optimize this URL for SEO.
Search engines display this page URL on their results pages and also factor the URL text into search ranking algorithms. So, it pays to have a meaningful URL for your page and to specify a suggested URL when writing web content.
For example, say you are writing an About page for a chiropractor’s website.
You could have a URL of: /about or /about-chicago-chiropractor or /about-xyz-chiropractic. In most cases, people generally choose /about as it’s the easiest, but the other two examples are more descriptive and contain keywords such as the business name, main service, and business location.
Note that sometimes page URLs are the actual names of files stored in folders of your website code. And sometimes they are page pathnames. They are commonly called URL slugs in WordPress.
Tips to optimize your page urls
URLs should be meaningful with respect to the page content.
Use keywords in the URL. If possible, use your focus keyword phrase as the URL
Use geographic words in the URL if it makes sense.
In general, URLs will be all lower case and alphanumeric.
Separate words with dashes (hyphens)
Never use spaces in a page URL. The browser will substitute this with a code of %20.
Keep URLs short and to the point, removing words like: and, or, the, a, an, etc.
Don’t change the URL of an existing web page, unless you set up a 301 redirect from the old page URL to the new page URL. A website designer or programmer should do this.
How to Optimize the HTML Title Tag for SEO
The HTML title tag may show in search results. Are yours optimized?
When writing web content for a blog post, landing page, or web page, you’ll want to optimize the title tag for SEO. A well crafted title tag can help improve search rankings for your targeted keyword phrases.
The title tag is important for SEO because it often shows in the search results as the link that you click on. So, you want this title to include search keywords and also tell web searchers what your article is about.
What is the title tag on web pages?
In addition to the HTML H1 heading tag that is visible to users as a page heading, all web pages have a <title> tag that is visible in search engine results and in the title bar and tabs of your browser. This title tag is separate from the H1 tag and must be specified for each web page and article you write.
Some websites and content management systems will use the H1 tag or article title as your title tag.
Tips on optimizing the title tag for SEO
For best results, you should use your focus keyword phrase at the very beginning of the title tag text and add more descriptive words after that.
You have up to 60 to 70 meaningful characters so use them. Search engines generally ignore characters after this point, so overly long title tags are not better for SEO. As with the H1 tag, keep the title tag succinct, put important words first, and include geographic keywords where appropriate.
Finally, don’t use a lot of punctuation for the HTML <title>. The browsers may display it incorrectly and it may confuse search engines. Commas, vertical bars, and dashes are okay. Quote marks and ampersands often don’t translate well in title tags.