Business Blog: Tips on Customer Relationship Management (CRM)


Today, we’d like to provide several helpful tips on customer relationships management and how to establish good relationships with your clients.

1. Communication is the key! Ability to communicate effectively with prospects and current clients is the key in finding why they want to do business with you. Your mission is to find out why they choose your service or product and/or why they are staying with you over your competition? Ask them what they like and where they see the improvement for your business, product or service.

If they want to live you, again ask them why! Figuring out the reasons in advance will give you an early start to perfect your service.

2. If haven’t yet, begin building a strong social media presence! Get yourself on the same social websites where your customers are. You should be everywhere where your audience is.

You can find out where they are by simply asking them what social media websites they use.

3. Pay attention and enhance staff training. Customer service means a lot! A good customer service can sometime take over the OK product. If the customer is satisfied with the customer service and the way he/she is being treaded it will mean a lot when the product fails.

4. If you see that some of your customers choose your opponents or you want to improve, analyze your competition! If customer goes to the “next door” there might be something that the competition is doing better then you are, whether it is service, product or simply sales.

Creating a strong customer relationship management is the key for any business success.


How to improve Customer Service?

Customer service is one of the most vital and essential department’s in any business organization. You must have a customer service personal if you sell or provide any type of service. Even though you might assume that you have a great product that doesn’t have any failures, you might be wrong. Real life examples show that companies with great products and services have a very well trained customer support personal.

Every product or service is destined to fail once in a while, and it’s not always due to product/ service infringement. There are numerous reasons for product/service failures in addition to customers having different questions about billing, shipping, term of use and etc. Customers might not call in regards to product technical issues but rather to find out how something works or to deal with issues such as when they think something is broken but it was actually misused.

Customer service is a vital resource of customer satisfaction! You have to think about it not in terms of the department which deals with problems but rather as the department who’s initial job is to satisfy customer’s needs and wants with the benefit to both them and your company.

Ability to provide professional customer service is a very hard job, as the personal has to be very well trained and must have a support from all other department of the company. Every other department has to provide key terms and resources to provide customer service with things they require. Good customer service must be aware of all things listed below:

· Current promotions and discounts
· Company policies and code of conduct
· Return policies
· Product process
· Most common technical issues
· Customer satisfaction techniques

The list can go on and on. The main skills that every customer service employee must have are a good attitude and a will to help buyers/users in their difficulties. It is essential for any customer representative to be very polite and to have a control over him/herself when engaged in the conversation with the customer.

Customer must feel that the company cares about him or her even after the buying of the product. Being transparent and deliver excellent customer service after the product is sold is the key to having a success in the business.

Many companies forget about the post buying process and post buying promises. One of the promises that every company makes unintentionally, is that once the transaction is complete and the product appears in the hands of customer, the seller must have an interest in the customer in helping out on learning or providing customer care. Buyers don’t want to be left alone after the purchase has been made. If there is something that worries the customer, they must have support from the manufacturer or the supplier.

Be nice and patient to your customers as they are the reason behind your existence, without them there won’t be you