Backlinks – Why Does It Have To Be So Hard?


High PR Back Links
Getting backlinks is one of the most important aspects of an SEO strategy. Some even think that if you do nothing else, this is the one thing that can get your site to rank well in search engines. While, as an SEO specialist, I believe there is more to it than that, I do agree that building backlinks ranks at the top of importance as far as getting your website to the first page of search engines.

The one thing I would stipulate is the difference in quality inbound links as compared to one way links you would get from an unranked blog comment. There is a vast difference in the effect it will have on your SEO campaigns. You can waste your time building massive numbers of links from the small, low PR sites and it will likely have very little impact on your site position in the search engines.

You need some heavy hitters in the mix to really advance your standings. By heavy hitters, I mean High PR backlinks. These are links from sites that Google, Yahoo and Bing consider to be of the highest quality sites.

Why do quality High PR backlinks have to be so hard?

Simply put, if it were easy then everyone would be doing it and it would soon become a non-factor in ranking your site. You should celebrate the fact that it is difficult to get them. That means that if you concentrate your efforts on getting some high quality backlinks, you will always have an advantage over your competition because most people will not put in the time, or simply do not know how to go about getting them.

If you know the tricks that SEO experts use to help their clients get to page one of Google, it really is not that difficult. One of the fastest ways to make an impact on your search engine results position is to get some .edu and .gov links. These are considered the highest quality links but they are extremely hard to come by. The fact that they are near impossible to get is one of the reasons they factor in so highly when it comes to page ranking.

Now, before you rush out and pay some college kid $100 to place your link on their student blog, you must understand that in order for your .edu backlinks to really count, they must be on the main site and not just on a low pr student blog.