Backlinks – Quality vs Quantity

Backlinks are the basis of any good SEO strategy. Without them, you will never get the best rankings for your website in search engines. But do not assume that any links will do. The search engines are looking at a number of factors when deciding where to put a website in their search results.

While the number of inbound links is part of the picture, the full picture includes quality and relevance of links. A site with a smaller number of backlinks pointing to their side may well outrank a site that has a massive amount of back-links only because the first site has inbound links from quality, trusted sites. Some venture to guess that a high page rank link is worth more than 100 from poor quality sites. I personally think it is worth much more.

There is a big difference between high quality links and poor quality links. Gov or .edu website links can make all the difference when it comes to obtaining the first page of search engines. One of the reasons why these connections have such an effect is because they are harder to come by and it is believed that this type of sites only links to other reputable web pages.

Another factor is the relevance. Just sending your links out willy nilly can improve your numbers, but it will do very little when it comes to SEO benefits as the sites are not related to your keywords or site topic. There is also being associated with a “bad neighborhood” to consider and that may be harmful to the reputation of your site if you are connected to sites that are flagged as such by the search algorithms.

So many times I see inexperienced webmasters who want to buy large amounts of links from inexperienced link building suppliers and think they are growing their link popularity, when in fact they do more harm to their own page quality score by practicing this method for link building. That’s another thing that Google, Yahoo and Bing also look at. There should be a natural progression of this popularity.

It does not look natural to have 5,000 new links pop up one day and then nothing for another week and then another 5,000 suddenly appear. This pattern shows the search engines that you are trying to manipulate their ranking and may well be that your site gets de-indexed or banned.

The best way is to find a means to get good, high quality inbound links and build a few each day. If you build 10 of these every day, it will mean that you grow your link popularity by 300 per month. That is nothing to be sneezed at, if they all count and all good from all areas and from trusted sites. Doing this for even one month, your site jump into the top spot if your keyword is not incredibly competitive and if it is competitive, without these kinds of links you have no chance no matter how many low quality links you get.

There is no way around it, backlinks are important to your success so you might as well get used to this and start working on building the types of links search engines value the most and stop wasting your time and money on methods that do nothing to improve your page ranking.

Leave a Comment