Search Engine Optimization (SEO) is the lifeblood of e-commerce. Any entrepreneur who is trying to build an e-commerce company must be well-versed in SEO techniques, and they must be employed regularly. Here are eight SEO techniques. If these are followed then they will help boost a web page’s rankings amongst search engine results, which ultimately increase page views and income.
1. Write Good Content
The first step to SEO is providing good content. There is enough bad stuff on the web that no one needs to contribute to it. Unfortunately, search engines do not just sites by grammar. However, as they continue to evolve, they are becoming more adept at weeding out the lesser sites. Good sites, on the other hand, will be promoted by real people through social networks. This positively impacts SEO. Good content may be articles, photos, videos or products. No matter what it is, quality will succeed over time.
2. Research Keywords
If SEO is the lifeblood of e-commerce, then keywords are the blood cells of SEO. Just as blood cells must be healthy and the correct type, keywords must be properly written and the right ones. If they are, then they will have a significant impact on rankings. If they are not, then the site will eventually die. To research key words, use Google’s Adwords tool. Once a few keywords are chosen, they can be altered, but only slightly. Google allows websites to place punctuation between keywords and a few conjunctions (and, but, for, etc.).
3. Keyword Density
No one knows the ideal keyword density, but most experts agree it is between two percent and four percent. If the keyword appears less than two percent of the time, then search engines may not recognize the subject matter of the website. However, if the keywords occur more than four percent of the time, then the site risks being flagged for keyword stuffing.
4. Use Keywords Wisely
Listing a keyword or key phrase between two and four percent of the time in a text is a major cause of poor writing on the internet. It also is not the best use of keyword placement. By strategically placing keywords in the page title and subtitles, the number of keywords needed in the actual text body is reduced. Search engines also place greater weight on these titles and headers, so the keyword occurrence has a greater impact.
5. Use Keywords in the Meta Content
Again, no one can be positive. However, the consensus is that, search engines do not consider the keywords in the meta description of a page when ranking it. So, why place keywords and key phrases in the meta description? The meta description is the first part of a page people see. It is the brief description that returns in search engines’ results. Most search engines embolden the key words in these descriptions, when they are searched. People are more likely to click on the sites that have their key words in bold than those that have a plain meta description. Thus, placing key words in the meta description will not impact rankings, but it will increase the click-through rate.
6. Use Images on Every Page
Every web page should have an image. This not only makes the site more visually interesting, but it is another place for a key word. A significant portion of searches performed are image searches. Pages without a picture will be omitted from these. Pages with pictures reach another audience through these searches.
7. Build Backlinks
Another important aspect of SEO is backlinking. Essentially, search engines view each link referring to a page as a vote of confidence from the page containing the link. The higher the referring page’s page rank (PR), similar to reputation, the more the link counts. There are two types of backlinks: do-follow and no-follow. Ecommerce specialists should focus on building high-PR do-follow backlinks.
8. Use Social Networks
Social networking is an easy way to begin creating backlinks, while also building a following. The major social networks, which everyone knows are Facebook, Twitter and Digg. Other networks that can help e-commerce sites are Pusha.se (a foreign one), RedGage and Gather. For maximum impact all of these should be used.
These SEO techniques will help any e-commerce site, but only if they are used religiously. In some ways, SEO is a discipline. Consistently applying these over time will bring sustainable growth.