Important Web Page Elements for SEO
My job as an SEO Consultant would be much easier if every web designer and website owner ensured that their website contained certain web page elements. Many times I find these basic elements missing and just adding them makes the website more user and search engine friendly. It can also help get people to contact you if they find your website has the information they need readily accessible.
Here are 10 items to have on every web page:
– Business Name and Logo – Generally in the upper left hand corner or in a graphic banner.
– Phone Number – Prominent in the upper right corner of the page or can be in a graphic banner.
– Your Location – Place in the upper portion of the page near the banner, clearly showing the city and state where you are located. The location should be in text not embedded in a graphic.
– Brief List of Your Products or Services – Can be in a tag line or part of text navigation that is obvious to visitors. You don’t want people to have to scroll to see what you sell or do.
– Full Contact Information – Includes business name, mailing address, email address link, phone number. Keep in mind that people like to contact you in different ways. So make it easy for people. Generally, full contact information can be in the footer section or sidebar every web page.
– Unique Optimized Page Title – This is the HTML <title> tag of up to 65 characters. See my blog article on optimizing web page titles for more information.
– One and Only One Optimized H1 Tag – This is the text heading for the page content which should be concise and match the content of the page using keywords and your location. That is, don’t just use “Services” use “Financial Planning Services | Wheaton IL.” Each page should have a unique H1 tag that matches the page content.
– Unique Optimized Meta Description – A behind the scenes tag of 150-170 characters that shows up in search engine results and is important for ranking your page. The description should match the page content and use geographic terms such as cities and states.
– Engaging Page Content – 250 to 600 words per page that match the subject for that page. It also helps to have several landing pages for your products or services with a brief description and some bullet points on each.
– A Call to Action – You want visitors to every page of your website to do something such as call to schedule an appointment, sign up for your mailing list, buy a product, etc. Make it clear on each page what you want people to do. It helps to have a special offer that entices people to take the action you desire.
To see the HTML web page elements for the <title>, <h1>, and <meta name=“Description”…> tags, you can use the View Source option in your browser.
Whether you are thinking of improving your existing website, launching a new website, or doing a redesign, keep in mind these 10 elements and put them on every page to improve the SEO and usability of your site.